This year we are introducing a new Content Program as part of our updated marketing strategy. In the information-rich world we live in, it takes an incredible amount of content to effectively tell a brand story. Our story is centered around you, the hunter! From the whitetail states of the Midwest to the swamps of the deep south to the high altitudes in elk country, Horn Hunter is designed for you. We have adopted the slogan BUILT FOR THE WAY YOU HUNT, which best represents the philosophy we have had since we started designing packs over thirty years ago. We feel like your hunting pack is an essential part of enjoying a successful hunt. It allows you to be mobile, prepared and perform hunting tasks effectively and efficiently. Having confidence in your gear is very important to us as hunters and as a company.