WE ARE 13 UNFILTERED AND RUGGED. JUST THE WAY IT SHOULD BE.
Fishermen are known to be a superstitious breed, blaming failure on a bad omen or crediting success to a positive sign. The number 13 is controversial – to many it is synonymous with bad luck, whilst conflictingly it brings luck to others. Our belief is that you make your own luck…
We challenge old beliefs, reject the norm and strive for unattainable goals for one purpose – to be heard. We do that by creating trend-setting fishing products, by working towards a sustainable present, by building a creative and diverse global team and through partnering with fishing communities and organizations to preserve and promote the sport that we love.
