Hunting & Fishing - Hard & Soft Baits

Sarda™ 22 - Flying FishBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots, allowing it to cover more water and catch more fish. Loaded with two...

Sarda™ 22 - Purple MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots, allowing it to cover more water and catch more fish. Loaded with two...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing...

Money Roll Flasher - 11" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x...

CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing...

Money Roll Flasher - 8-1/4" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H...

X-Rap® Long Cast 4-3/4" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the...

Money Roll Flasher - 11" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium...

Money Roll Flasher - 11" - Glow BiohazardGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x...

CountDown® Magnum® Elite 185 - 7" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium...

X-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the...

X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag20 to 20 feet. Run up to 13 knots for...

Money Roll Flasher - 8-1/4" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x...

Money Roll Flasher - 8-1/4" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x...

Money Roll Flasher - 8-1/4" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H...

Money Roll Flasher - 8-1/4" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium...

2-1/4" Dipsy Diver - Clear/Clear Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large...

X-Rap® Magnum® 30 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag30 to 30 feet. Run up to 13 knots for...